A: According the Pew Internet and American Life Project, 23% of adult readers have read an ebook.
In a blog last year I noted that the percentage as 12%. That's a growth rate of almost 100%. During the same period, ebook sales have risen from 17% to 25%. Half of all fiction is now being bought for consumption on eReaders.
I remember the prophecies of the paperless office back in the early 90s. I'm still waiting. But to state the obvious, the digital revolution in publishing appears to be a relentless transformation in how we consume what we read.
what is the biggest media format globally?
10 years ago