A unique and compelling idea; great writing; author promotion; a good looking cover that fits the tone and genre of the book; and places to sell the book.
I try to keep this blog strictly editorial and don't get into promoting my company. But on this topic I'm going to make an exception and post a slide presentation that covers what I am calling micropublishing - and that introduces a new service area for my company!
Micro Publishing
View more presentations from Mark Gilroy.